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    • Per Frykman
    • Karin Sandin
    • Norway: Katy Caroan
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    • Status on the employee’s professional assets and the organizational implications

      • 2 October, 2011
      • Permalink
      people asset

      By Katy Caroan:

      How well do the employees in your organizations know how they are perceived by others professionally in terms of expertise, ambition and entrepreneurship? And what would it mean to the organization if they had explicit knowledge about the status on these key success factors to attract and retain top talent?

      Over the last few months, I’ve been in a position to support top professionals in understanding the key components of their professional reputation. Based upon the analysis, we have identified several opportunities to increase the effort of what they do well and enjoy, and reduce the focus on what others do better. In some cases, the follow up activities leads to firm decisions on pursuing new opportunities, internally or externally. All in all, the effort has put the professionals into pro-active mode when it comes to career planning.

      Organizations looking to attract and retain top talent today need to find tools to boost the internal job market bottom up. Only when the employee has explicit knowledge about his or her true professional assets, the organizations will experience individually driven job rotation instead of putting a lot of effort into time consuming matching exercises top down. What is your organization doing to enable internal job rotation?

      • Tags »
      • ambition employer branding entrepreneurship job rotation professional reputation
    • Employee retention – as simple and challenging as it gets

      • 21 June, 2011
      • Permalink
      visibility

      By Katy Caroan: 

      “Our employees would leave us if they became more visible to the market”…I’ve come across this perception over and over again from HR and Top Executives when discussing the implications of analyzing the employees’ professional reputation and position their personal brand more openly. The risk of attracting competing offers seems obvious if employees become more visible towards competitors, clients and business partners.

      Or…could this be seen as a strong retention tool, allowing the employees to engage, share and create business opportuntities? Who wouldn’t want to work for an employer who would invest in you, demonstrated trust in you and implemented incentives to support you when driving business discussions, ideas and creativity externally? Wouldn’t an employee lacking the palette of motivational factors leave anyway?

      Some of the most exciting and successful companies growing more than 15% year over year are recruiting based upon ambition, passion and entrepreneural mindset. The best ways of motivating employees seem to be to encourage them to maintain their professional reputation and position their personal brand as it enables the employees to do what they do best. As simple and challenging as that.

      • Tags »
      • ambition employer branding personal brand retention
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